Home › Ask Me Anything › I Am Eli Aloisi Former Blogger on BlueHatSEO.com & Owner of AboveAllOffers. I am a SEO/Media Buyer/Mailer and Affiliate Network Owner ASK ME ANYTHING!
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Do you still actively do SEO or are you mainly into paid traffic now?
Eli, thanks for taking the time for this.
In an interview you did last year for Performinsider.com you said;
“The day Google starts giving a damn about my business is the day I start caring about theirs.”
Since then the search industry has had a turbulent 12-13 months, Fucking Penguin, so I just wondered how much of that you still feel to be true for SEO’s who take part in riskier practises.
Unfortunately with my schedule I don’t get to do a lot of my own SEO anymore. I miss it sometimes but I get my fix by helping others now with theirs and that also helps me stay on my game as far as knowledge and keeping current. I will say this though! After 2 years of not being active on the SEO for my own personal sites many have managed to hold up their rankings very well over 3+ large Google updates.
When is SEO Empire part 2 coming out?
So you’ve been out of the game for 2 years, what have you been doing and would you ever start up Bluehatseo.com again?
Hi Eli Aloisi 🙂
No thank you for participating bud! That quote was actually from an old BlueHatSEO post and people still quote it as truth after almost 6 years. The intent behind it was to point out the fallacy of Google calling SEO “unethical.” I never liked the idea of one company saying its unethical to do whats best for growing your business because it might make their business lower quality. In my opinion just like a search engine shouldn’t be called unethical for ranking our sites in a way we don’t like, business owners shouldn’t be called unethical for trying to improve those rankings.
So what was the motivator to go from affiliate to setting up your own Affiliate Network. What has been the steepest learning curve so far?
Hey Eli. Why do internet forums and most online communities , go through such a massive change after peaking? I dont know if you have noticed how most big things online generally last until they peak and then slowly start to crumble. Facebook, Myspace, Wickedfire, WoW, etc etc… each of these to some extent has decreased in size, popularity, or value. I was wondering if you could give me your guru perspective.
Also if I wanted to truely maximize my time and profit, what should I be doing right now.
^continuation of Chris’s question – What has been the most difficult part about launching AboveAllOffers?
I noticed the application is pretty long, I imagine this is to cut back on bullshit advertisers/publishers, but how does the conversion rate hold up?
I realize I kind of left on a cliff hanger there and I’m sorry 🙁
I honestly don’t think it’ll ever get published. I wrote several versions but I was never happy with any of them enough to publish. When SEO Empire came out even though it inspired an upward linking structure a lot of people saw an opportunity for a link wheel structure which mixes in your good links with your bad in a circular way. I disagreed with that and saw risks on it but I didn’t feel it was my place to be preachy against it. Part 2 with the emphasis on niche money sites getting the links from your foundation sites wasn’t very compatible with foundation sites built linking every site to every site. I think ultimately if I would have published it I would have done more harm than good to the people who decided to go the other route.
No unfortunately I probably won’t go back to posting on BlueHat but I’m keeping the site up as an archive for those who still want the information. As mentioned in one of my early posts I never intended to blog on it forever. I wanted to use it to prop up other blogs that held similar values and share useful information, and eventually pass the blog on to someone who has a real interest in furthering the cause and keeping it going. The blog still has over 40k subscribers so nothing would make me more happy than to make that happen.
@Nasif Abdur Razzaque
Do you still have the draft? Would love to give it a read if you are willing to share it. Got a lot out of all your stuff.
Do you happen to know if the following paragraph is still true in 2013 (from SEO Empire Part 1)?
One Way Street Theory – Primary domains can pass a penalty to subdomains. Subdomains can’t pass a penalty to a main domain unless the main domain holds a relation to the subdomain (ie. a link).
You’ve written a lot of groundbreaking & unique stuff for the SEO industry. What do you see out there nowadays that interests/excites you in the SEO world? What do you see as the future of SEO & where will the smart money be going?
I like trying new things and I LOVE innovating. After doing well with SEO then PPC/media buying then eventually mailing I got the gusto to go real competitive and attempt my fate at starting an affiliate network. It’s a very competitive business and I didn’t realize it at the time but I started it at probably the worst time in the industry (2011 when a bunch of big networks went under). Somehow with the help of many great industry friends and an amazing staff it blew up and succeeded amongst all the havoc.
The entire project was a very steep learning curve. Being an affiliate network you have thousands of affiliates and advertisers that rely on you every day to be on your game in every way to manage millions of dollars in transactions. With people’s livelihoods in my hands I realized from the beginning that it is a no mistakes allowed business model. I immediately took on as many experienced mentors as possible and talked to them every day learning from their mistakes and their successes so I didn’t have to learn them the hard way. As with any business I start I ask a ton of questions and analyze/audit every aspect of the business every single day.
@Eli. thanks for doing this.
Without outing anything that will harm your existing sites, can you describe the structure of the SEO you used on them that’s enabled them to last thru the last 18 months of updates. And if it’s just SEO empire style linking, do you attribute it to the domain authority in your network?
2nd, if you were going to jump back into the SEO fray in today’s heavy filter climate, would you approach it differently than the stuff you built 2-3 years back.
What SEOs do you look up to or admire and why?
Hey @Eli!If you were new to the affiliate game and you had to choose to focus on one method it being SEO, Mailing, Media Buying etc which one would you choose and why?
Yeah this is unfortunately true. I’ve never considered myself a guru and I’m shockingly behind on my interwebz dramas but I do see degradation of good things happening all around and its disheartening. Pride comes before the fall and there’s a lot of factors behind it such as complacency from being successful and vultures smelling blood, but ultimately I attribute it to people’s natural tendency to enjoy watching something become very successful then crash and burn; like a really good car wreck. I personally get no joy out of seeing that. I try to wish everyone the best and I get a thrill seeing someone go from startup to a big success.
Stay humble and be there in their times of need instead of joining the vultures. Their situation could be your situation one day!
The most difficult part was definitely synchronizing the scaling of every department at once. Without affiliates you don’t have advertisers. Without advertisers you don’t have affiliates. Without good accounting/compliance/tech/funding you have bankruptcy. It’s this nasty catch-22-22. You have to catch all of the Pokeballs to win LOL
Yeah our signup form changes constantly this is to deter form filling frauders and verify their real identities. We love to surprise people with trick questions during the phone interview! Unfortunately fraud is a VERY big part of the business. It’s actually much larger than I ever realized as an affiliate. In fact I used to unfairly point fingers at networks who had too long of a signup form or application process. Now I know why. 80% of the application process is there to make sure the person is who they say they are. 10% is to get useful information to make sure they’re a good fit for our network. The other 10% is there to ensure they get the best experience possible once they do get approved.
One more: Is it true that Mont’s handsomeness is only matched by his gentle bedside manner?
Only about 1 in every 10 or so posts I drafted on bluehat actually got published in the end. You don’t want to read my incoherent 17 page chickenscratch lol.
However I did hide secret messages and tips into every Blue Hat Technique as well as a few other posts for my own amusement.
I’ll give one example off the top of the page:
In my post about creating cyclic documents (optimizing dynamic content) right in the first line i say “Summer You Never Even Really Gave Yourself enough time. :)” = SYNERGY
Alluding to anyone who has read every post to combine this technique with my Synergy Links technique for even better results: http://www.bluehatseo.com/...-technique-9-synergy-links/
A shocking amount of people over the years have found those and emailed me about it LOL. Ya’ll are very smart 🙂
Sorry I missed the second part to your question. So much has changed with subdomains over the last 5 years I really don’t feel I’m qualified to answer whether or not that statement about the penalty is still true today. I really doubt it is.
Social media has definitely changed the game. I remember when everyone had to modrewrite EVERYTHING to html because search engines would ignore dynamic pages. Now with nearly every page on the internet dynamic and social media taking over the content space things have really shifted to….God i hate to say the word…”web presence”
I think thats pretty cool not just in SEO but driving organic traffic in general. It allows you more immediately available venues to drive traffic to your site. It really sucks relying so much on search engines. It’s not a very good hedge game. At least with social media you can supplement it and build your SEO at the same time.
First off, I want to say that BlueHatSEO.com has been a huge inspiration for me (and a lot of other people in SEO). There’s still a huge void in the SEO community since you stopped posting there 2-years ago.
Who do you follow outside of SEO and the affiliate marketing world for business and marketing insights?
Thanks for the question bud! And yes Mont has excellent bed side manner 🙂 He’s also amazing to work with and brings a lot to AboveAllOffers as well as a much needed humor break every day.
To answer your question I think this MSPaint graph will never die or go irrelevant. http://www.bluehatseo.com/...ontent/uploads/bluehat5.jpg
Hey bud! Don’t worry about being new, everyone has been there. You definitely have the skills to go to some big places. I know you’ll do well in everything you do so stay encouraged & keep up the great work.
If I had to start over I would definitely focus on mailing. I think its fun, easy to innovate, scalable and has an amazing growth potential into the future.
I look up to Guerrilla & Aaron Wall as public figures, but most of respect goes to those more private SEOs who grind it every day across the niches. It’s awesome seeing their sites popup in the 15-30th positions then quickly make it to top 5 in a few weeks. I don’t know all of them personally but I love watching them work and kick ass.
lol.. That was more hypothetical from what you know now dabbling in all areas and if you went back getting in the game and had to choose one. More less though it would be great to hear your thoughts on the one you chose and why :). But thanks man!
Thanks for the compliment I definitely appreciate it 🙂
I follow and talk to my affiliate clients every day. They have some amazing business insights and I’m constantly learning from helping them better their campaigns. I love being on this side of the industry. Every day I get to learn from others and be active in helping them out. AND I GET PAID TO DO IT! *high five*
THANK YOU EVERYONE FOR THIS OPPORTUNITY IT’S BEEN A BLAST!
I look forward to continuing to work with and getting to know everyone. If you’re looking for a good affiliate network to join allow me to recommend joining my family @ http://www.AboveAllOffers.com
Enjoy your Friday and Memorial Weekend!
Just stopping by to say Eli, is the MAN Very Smart and Down to Earth!
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